Comments on: Ligne Roset logo evolution

By: Florent

Florent — Fri, 06 Aug 2010 09:25:31 +0000

Interesting to see the evolution, the expertise building behind a simple logo.

Great post

By: Typegeek

Typegeek — Thu, 05 Aug 2010 14:45:29 +0000

Great post, this is the kind of thing I wanted to do with the Bell logo when they did their redesign a couple of years ago.

I like the consistency with the ‘s’ and the ‘e’ in use for the past 40 years!

By: Dave Holloway

Dave Holloway — Tue, 03 Aug 2010 18:57:51 +0000

Great post. I don’t know about anyone else, but I find these types of logos particularly challenging to get right. The client is often expecting something sophisticated and clean, but wants it to have a genuine edge… When you’re dealing with a clean layout that doesn’t often give you room for experimenting too much.

I think the ‘s’ mirroring the ‘e’ fits the brief perfectly here, and the cut off ‘t’ finishes it all of beautifully!

Cheers for the post.

By: More than the sum of the parts | Worthwhile Advertising

More than the sum of the parts | Worthwhile Advertising — Fri, 30 Jul 2010 12:51:08 +0000

[...] that got me to thinking about logos and branding, as well as marketing and advertising in general. This particular post was about how the logo of a 150 year old French furniture manufacturer has evol… What’s interesting to me is that the logo history only goes back to the 1930′s. [...]

By: Mike Mayfield

Mike Mayfield — Thu, 29 Jul 2010 17:48:10 +0000

I love your logo evolutions posts. I, too, was impressed by the consistency of the last 40 years. What I find interesting is that although the company is celebrating 150 years, their “logo history” only goes back to the 1930′s. Its a good reminder that a brand identity is far more than a mark.

Thanks for posting.

By: Logo and Brand Identity Design Resources July 2010 | Logobird, Logo design

Logo and Brand Identity Design Resources July 2010 | Logobird, Logo design — Thu, 29 Jul 2010 09:42:16 +0000

[...] 8. Ligne Roset logo evolution – via Logo Design Love [...]

By: Mat Dolphin

Mat Dolphin — Thu, 29 Jul 2010 09:13:54 +0000

What I really appreciate about the brand evolution is that there has been revolution throughout the years too. Times change, as do trends, tastes and brand ethics, so it’s great to see Ligne Roset exploring who and what they are through the years.

Personally I think the latest iteration is a little dated (has an 80s feel?) now. If the brand has embraced change before then perhaps now, in their epic 150th year, is the perfect time to have a re-think.

Thanks for the post David.

Mat.

By: Lucho Lalev

Lucho Lalev — Thu, 29 Jul 2010 08:26:38 +0000

Nice to see a real brand’s logo evolution. I do like the last one, it is just as good as the first though. Anyways if it was to me I would not change anything and be proud of the job done!

By: sean geyer

sean geyer — Thu, 29 Jul 2010 05:28:38 +0000

Good stuff. I like the 30′s mark too, simple and as you said “high end”. it would look great stitched onto a label or directly onto a sofa. I’m also a big fan of the version from the late 70′s, although I think the LR at the bottom is too much. thanks for the retrospective, cool evolution.