Comments on: Logo design from The Chase

By: Ian Houghton

Ian Houghton — Tue, 24 Nov 2009 06:29:57 +0000

The first three logos are fantastic, although I’d definitely prefer the Keycutters one in silhouette. ‘September’ on their website is nice and eclectic as well.

By: FaustX

FaustX — Wed, 18 Nov 2009 21:34:23 +0000

We actually favour the Leaf Street and Hostage marks the most, although Hostage would have trouble at small sizes.

The rest seem too lack that certain blend of elegance and provocation that marks a truly great symbol or logo….sure they’re simple, but are they memorable and informative?

By: Rachel

Rachel — Wed, 18 Nov 2009 13:04:01 +0000

What a great find. Their work is great. Leaf street is my favourite.

I also like some of their promotional ideas very simple but different. I love the MEN moving card and the decking invite.

By: leenewham

leenewham — Tue, 17 Nov 2009 21:39:24 +0000

I love all of them. I can’t believe some people don’t like lazy beds.

Sam, a symbol is a graphic device not made of type. A logo is a distinctive wordmarque, like Mother and child by Herb Lubalin. A symbol isn’t also a logo. Don’t you think all the above are unique, distinctive, memorable, describable logo’s/symbols?

I’ve always admired the Chases work. The letterhead for the Preston North End is lovely. It’s worth looking up their book. Worth adding to your library David.

By: Chris

Chris — Tue, 17 Nov 2009 13:24:44 +0000

I like the Great Room Logo and of course the Lazybed. Really fantastic job.

By: Raghava

Raghava — Tue, 17 Nov 2009 12:40:47 +0000

All are nice. Super collection.

By: sam

sam — Mon, 16 Nov 2009 22:38:39 +0000

i enjoyed looking at these logos, and the great efforts behind them,
i don’t know guys but do we still need more than a symbolic logos, i think making a symbolic logos needs the symbol to be more than a symbol, maybe a unique symbol, a symbol that has different look, a symbol that is simple but hard to forget, maybe a symbol that you enjoy looking at in different angles, a symbol that is a logo.

By: matt adams

matt adams — Mon, 16 Nov 2009 17:09:53 +0000

While i love the keycutters logo concept, i dislike the use of photos here.

Here in america, a logo can not be trademarked if it has a photo in it. From my understanding.

By: Ian Devlin

Ian Devlin — Mon, 16 Nov 2009 16:13:07 +0000

Very nice indeed. I also liked the cidu logo, which you didn’t feature here.

By: Kevin Burr

Kevin Burr — Mon, 16 Nov 2009 15:29:37 +0000

Very inspiring collection. Thanks for sharing, David. I personally think the Layezee Beds logo is genius and probably took a lot more thought than we think.