Comments on: Ten logo design tips from the field

By: Marius Wathne

Marius Wathne — Mon, 06 Dec 2010 14:43:53 +0000

Great shortlist to keep in mind when designing logos. Thanks :)

By: Kamau Robert

Kamau Robert — Thu, 02 Dec 2010 18:37:48 +0000

Hi David,
I’m not even a designer, just one of those people trying to find their place in the business world, but I really appreciate the sharing of experiences.
I am looking at designing my first real corporate logo for a small firm so I thought of looking around to learn from others.
Wish me luck.
Thanks for the advice.
Rob.

By: Sachin Gupta

Sachin Gupta — Wed, 17 Nov 2010 06:10:03 +0000

Excellent tips! It helps to focus the design logo, it’s work as checklist while designing.

Thanks for sharing.

By: Wanda James

Wanda James — Wed, 06 Oct 2010 16:29:35 +0000

I’m surprised at all the people who are so agog over these tips– I think I learned those in the first six months of design school.

I’m sort of “The Emporer Has No Clothes” type of person– I personally don’t fall over dead with admiration over the IBM logo or the Apple logo. Come on people– one is the basic initials of the company (brilliant) in a run of the mill serif font, and the other is (or was) a rainbow apple that depicts the name of the company – Apple. Gosh. I’m staggered. : ).

Here’s the other thing- about trends. Maybe designers shouldn’t follow them, but their clients sure do. Just go to logosauce.com and look at what’s winning– the flashy, throw-every-gradient-you-can-into-it designs are catching the clients eye.

Maybe someone should write a book called “Designing for the Real World”.

Further to that– a lot of Paul Rand’s designs would today be considered too busy, too dull or just plain hokey. So much for not following trends.

Just my thoughts….

By: Lee Garverick

Lee Garverick — Mon, 19 Jul 2010 14:51:02 +0000

Thank you David. This is very helpful for nonprofits working on a shoestring.

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By: Jason Kwok

Jason Kwok — Sat, 10 Apr 2010 03:57:06 +0000

An enjoyable read. The article has many good points. I tend to always work in colour first and see how it looks in black after.

By: Rajesh

Rajesh — Tue, 23 Mar 2010 08:03:39 +0000

Thank you very much about this to-the-point and accurate tips. Actually I was thinking exactly opposite while designing. So nice of you. Thanks again.

-Rajesh