Comments on: The logo design untrend manifesto

By: Joann Sondy

Joann Sondy — Fri, 04 Dec 2009 19:19:25 +0000

Can’t believe I’m about a month late to the discussion… great post.

I abhor fashion and design trends that lack real value. Period.

As a creative, if you study design history of any aspect you/we will discover that designers who transcend of-the-moment trends can/will create legacies of their own. (Think architecture, product design, furniture and others.)

By: David Airey

David Airey — Sat, 14 Nov 2009 11:18:43 +0000

Youssef, that must’ve been an interesting chat, given their status in the profession. Thanks a lot for the comments, everyone. Enjoy the weekend.

By: lee newham

lee newham — Thu, 12 Nov 2009 11:39:25 +0000

A client once asked me what colour was trendy for logo’s this year. My answer was ‘if you follow fashion you will soon be out of fashion, good design is about doing the right thing for the right client.’

By: GUS

GUS — Wed, 11 Nov 2009 13:43:49 +0000

Simple, direct and useful!

Greetings from Brasil!

By: Joe Missoula

Joe Missoula — Tue, 10 Nov 2009 21:49:31 +0000

I made the mistake of following the pack and spent my first 2 years doing layout for yearbooks. Great advice!

By: Tessa Carroll

Tessa Carroll — Tue, 10 Nov 2009 16:33:52 +0000

Great advice for anyone trying to break into the graphic design industry. It’s extremely important to set yourself apart from the pack early and establish a reputation based on your own talent, not trends.

Tessa Carroll

By: Youssef Sarhan

Youssef Sarhan — Tue, 10 Nov 2009 13:50:37 +0000

Most appropriate right now as I work on an identity project.

I think I’ve managed to do all this. Quite happy with it.

I was lucky enough to talk to Massimo Vignelli and his wife Lella last weekend. One thing he said that stuck with me was to stay away from trendy design, establish your own principals and stand by them.

Thanks David.

By: Kevin Burr

Kevin Burr — Tue, 10 Nov 2009 13:47:17 +0000

What’s a trend?

By: Giulietta Nardone

Giulietta Nardone — Tue, 10 Nov 2009 13:03:44 +0000

Super article David. I concentrate on how my client is different when I’m sketching. That alone makes it difficult to follow trends. Best advice? Be your own trend …

Giulietta, Fearless Branding Enthusiast

By: Trish

Trish — Tue, 10 Nov 2009 10:04:55 +0000

Amen