Logo Design Love

on logos and brand identity design

Logo Go/No Go

Logo Go/No Go

Logo Go/No Go features the overlooked craft of comic book logo and cover design.

“More often than not, when comics folk talk about ‘cover design’ they focus on the art, whilst design and graphics are often overlooked or taken for granted.

“Comics are an incredibly creative and versatile medium, yet the majority of books out there treat logos and branding as either an afterthought or play to the tried/tired tropes of the particular genres and medium, without looking outward and innovating. Luckily, there are a lot of talented creators out there that do value good design and create some great work. So this blog is a celebration of the good, and will point fingers at the bad — explaining why its not cool to use drop shadows on your text.”

D.B. Cooper logo

Fatale logo

Daredevil logo

The project is by Tom Muller, an Eisner-nominated designer who has designed logos and publications for DC Comics, Marvel Comics, Image Comics, IDW Publishing, Ashley Wood, ThreeA Toys, Kent Williams, Mark Millar, and Mam Tor Publishing.

Visit Logo Go/No Go.

Related, from the archives: DC Comics.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

3 appreciated comments

  1. Nice idea. But I don’t like the logo for Logo: Go/No Go.

  2. That DareDevil cover is freaking amazing.

  3. The Fatale cover reminds me of the works of Frank Miller.
    He is the #1 in the comic world – picture-, graphic-, typeface-wise for me, there is no question. The man is a genious.

    I also think that typeface is just as important as your drawings, since comics speak to you through words also, through “bubbles”. You need to hear the dialogues, literally.

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