Logo inspiration from Spin

Feb 24, 200921 appreciated comments

Identity projects from the great British design studio, Spin.

Meta

More4

Haunch of Venison

Matthew Hilton

Be sure to stop by the Spin website for more excellent design projects.

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21 appreciated comments, click here to add one

JZ

Glad to see a nice piece. Thanks for sharing. David. What really appeals to me is the More4 typeface. It looks like great, and is FontSmithesque. :) Confirmed: The bespoke More 4 font was created in collaboration with accomplished type specialists Fontsmith.

Feb 24th, 2009
Capslock

These are absolutely amazing. I especially love Matthew Hilton. Simplicity at its best.

Feb 24th, 2009
Jacob Cass

Some great examples of less is more… or more4 should I say?

Feb 24th, 2009
Daryl Walker-Smith

Some fantastic Logos. I’m never sure about the More4 logo though – but maybe that’s a case of ‘familiarty breeding contempt’?

Great post though!

Feb 24th, 2009
kyawthura

Thanks a lot.
I like it.

Feb 24th, 2009
Kevin Burr

Lovely source of inspiration. Thanks for sharing, David.

Feb 24th, 2009
Fabian

Great designs, really like Matthew Hilton!

Feb 24th, 2009
David Airey

Hi everyone, glad you’re liking this little sample of Spin’s work. :)

There are more photos for these projects on the Spin website. A recommended visit.

Daryl,

I think Channel 4 are ahead of the game with most of their branding. That’s cool how your latest ‘tweet’ appears when you enter your Twitter profile address. Didn’t know that happened.

JZ,

Thanks for the additional info.

I wanted to post more details about Spin as a company, but it’s not easy to find.

Feb 24th, 2009
Martin

These examples of identity poo-poo all over the recent Pentagram examples. Simplicity is key. None of these identities need an explanation from the studio and various examples of how it will work across a plethora of material to try and make you believe it’s good work.

Simplicity is key. Some of this is simply beautiful. See Pentagrams’ NY Philarmonic logo and the abhorrent ‘burger logo’ for a complete contrast.

Feb 24th, 2009
Youssef Sarhan

Their More4 logo does it for me. It looks fantastic and works like a charm.

Feb 24th, 2009
Abbas

Got to love Spins work… I recently highlighted them on my blog aswell.

The Matthew Hilton logo, I think, is genius.

Feb 24th, 2009
David Morin

Great work David. You are a passionate, you still have that burning desire of making something meaningful in everything you do… you proved it again. Thanks for sharing those great inspiration sources.

Feb 24th, 2009
Anna

I don’t think I’m a big fan of the more4 logo. It’s really clever that if you squint your eyes enough, it looks like a “4,” but at first glance, I just saw a big middle finger.

I absolutely LOVE the Mathew Hilton logo. The form itself is graceful, simple and looks really great on a business card. Once you see that they form an M and h, it just looks THAT much better. I really need to start thinking more about that kind of thing when I design logos.

Feb 25th, 2009
Patrick Lyver

The Mathew Hilton logo is fantastic. Form and function all into one. Probably one of the best marks I’ve seen for a furniture designer.

Feb 26th, 2009
Lea Wiggins

These look amazing. Thanks for sharing this. I have always had an interest in Logos and have wanted to make them just for fun.
Lea

Feb 27th, 2009
Carl

Mmmmm! Spin. :))
Love it!

Mar 3rd, 2009
Pete Kirill

These are great! Simple, clean, and well balanced. I especially like the “more4″ and “mathew hilton.” They are instant…the way a logo should be. Thank you for sharing these!

Mar 18th, 2009