Logo Design Love

on logos and brand identity design

Logo tangrams

Well-known logos deconstructed and rearranged.

HSBC logo tangram
HSBC, designed by Henry Steiner

Brita logo tangram

Daewoo logo tangram

NBC logo tangram
NBC, designed by Chermayeff & Geismar, 1985

Just one way to get ideas for TV idents.

The Tangram Series (2003-2005)

Via Quipsologies.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

4 appreciated comments

  1. Extremely clever and interesting! Love the NBC logo…one of my alltime favorites.

  2. Ariana

    Couldn’t post comment in the free book post, so I’m writing here to say thank you. I stumbled onto your work a year ago while looking for inspiring ideas for a logo we needed.
    Since then, I come back often and have learned a lot. Your work cultivated an interest in design and branding that continues to grow.

  3. That’s very kind of you to say, Ariana. Thank you.

  4. The HSBC logo is classic, there is some similarity to the the Chase Bank in that they are all designed with Simple and straight lines. Any particular reasons for that?

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