Logo Design Love

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Logorama the movie

Logorama movie

The Logorama movie is a short animation by H5. It has been nominated won at the 2010 Oscars in the short film category.

In a world made up entirely of trademarks and brand names, Michelin Man cops pursue a criminal Ronald McDonald. All 16 minutes (taking an incredible six years to make) are shown in the embedded video below.

Logorama on IMDB. Via @debbiemillman (thanks!).

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

42 appreciated comments

  1. Wow. What did I just see?

    Love The Ink Spots singing us through the credits.

  2. Really well done. It got a little gruesome when Mr. Peanut got his head blown off though lol. The questions is: What logo wasn’t in this movie?

  3. Q

    AWESOME!

  4. Victor Zuniga

    The fucking clown scared me at the end of the credits…

    @Anthony Hawkins

    Very good question… I saw the Xbox logo and nintendo, but I didn’t see any sony or playstation… I guess I’m watching it again..

  5. This is one of those ideas that floats around but has yet to be made as well as this.

  6. LOL! going to have to watch again to catch more logo laughs!

  7. The Sony VAIO logo is formed by the mountain roads when two characters are escaping the city.

    Clever.

    Looks like the website hosting the video has been nuked, so if you didn’t catch it this time around, I recommend keeping an eye out elsewhere.

  8. Steve Todd

    Brilliant bit of work. I especially love the part where Ronald’s driving the “Grease 2″ motorcycle and dodging the falling, faltering logos of certain famous and infamous demises, commenting negatively on each, only to be brought up short by his greatest nemesis!

    The outro is fabulous, too. I believe the working of the NASA logo is my favorite bit of this masterpiece.

  9. Andy Lam

    That was def worth “taking a break at work” to watch

  10. That’s an amazing film. Glad it’s back on the site. I visited the other day and it had been removed, so I tried to find what I could on YouTube but only managed to see a couple of minutes.

    I love the sense of scale in the aerial shots, as the ‘camera’ zooms into the action. Really good stuff!

  11. O-P

    One you have to watch at least 10 times to actually spot all the small acts of genius all over the movie, incredible. Would have been fun with some kind of stats over how many logos where used etc.

  12. ruth deal

    love it!!

  13. Awesome! Thanks David.
    I love the “Nickelodeon” logo:)

  14. Naj

    I’m watching the Academy Awards and came across the short film category. In the 5 seconds they played the short I was hooked and had to find this movie ASAP. It’s amazing and it expose the truths of our reality and this generation love for BIG BRAND. With over 2,500 brands in the film it’s amazing how much we are bombarded with these images daily..Bravo Frenchie you deserve that Oscar :-)~

  15. I just watched the acceptance speech at the Oscars. It took an incredible six years to create the 16 minutes of film.

  16. jasonized

    Much deserved award. Congratulations to the people behind this short film. :)

  17. Beto

    Congrats to Logorama guys! They totally deserved the award

  18. TampaRed

    Dumb question, what were the blue “City of Tampa Solid Waste” trucks doing tooling around 3000 miles away in L.A.? I know their bosses and they’re Pissed!!

    Seriously, this was a mind blower, I’ve watched twice and it deserves any award it gets!

  19. What a great video. Definitely RT this one. Thanks for sharing !

  20. Im surprised nobody is wondering like I am, about copywrite issues with this film. I know there is no way they got permission from each brand to use their logo. It must be that this falls under “fair use” ?

  21. Actually, as David mentioned, that was one of my first thoughts. Especially considering how inflammatory it is to quite a number of the brands shown.

  22. Good to see creative minds at play. This had to have been a blast to develop. It took 6 years to build and they used over 3000 logos.
    Interesting to see how we identify with some and not others. Sign of a great design.

    Wonder if anyone can watch and list all the logos….throwing the challenge out there.

  23. You would think McDonald’s would be all over this seeing what a bad guy they made Ronald. Guess I should not leave out Big Boy’s role either.

  24. I’ve seen this film several times now, and love it. I first saw it on you tube, but they took it off of there so I tracked it down. I find it ironic that the people that made the film is going around having it removed for” copy right violations” lol

  25. pablo de uruguay

    anyone spot the adidas original logo?, my favourite logo deserved more protagonism u_u

  26. Millie

    Anyone spotted the Coca Cola logo?

    I know fanta and sprite are trademarks from it, but where is the most recognisable logo on the planet?

  27. Daniel

    The Smartest animated Film ever!!

  28. Samuel Legg

    I am still laughing after 15 minutes from watching it and i love the way ronald mcdonald was the bad guy cause mcdonalds owns most of the world like disney XD. can’t wait to watch it again. also the outro song that they used was in fallout 3 so i couldn’t help but sing along to it.

  29. Rachel

    Isn’t it interesting that Ronald McDonald is pretty much killed by Weight Watchers?

  30. Darryl

    Those are some foul-mouthed Michelin men!

  31. Bartek

    What is the red wings logo around 10:40 when Ronald flies on the Grease motorcycle?

  32. Gonzalo

    Damn, I watched this like 5 times and I STILL can’t find the PlayStation logo…:/

  33. I love the fact that even with quite extensive reduction of the environment, during each shot the content is added to the brands that are featured. Sort of filling in all the different emotions/memories of each viewer while watching (at least that’s what happened to me). I’m not missing anything, on the contrary – less is more again!

    Quite a statement about the world we live in. Dictated by brands. Smartest short film ever. I’m watching it again!

    Thanks for sharing.

  1. Logorama - Mar 13th, 2010


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