Near East Emergency Donations (NEED)
Look how needy those two ‘E’s are. By Arnold Saks/Peter Kramer. From the Graphis Annual 68/69.
The lines mightn’t scale too well, but it’s the simple, relevant idea — Lucidity was a company that specialised in plastic/acrylic dimensional design and lighting fixtures. By Alan Mitelman. From Communication Arts, Volume 11, No. 5, 1969.
Reminiscent of the lovely Spratt’s ‘dog’. By Gil Drexhage. From 1967 Communications Arts, Vol. 9 No. 6.
No words needed. By Julian Swift. From Graphis Annual 67/68.
Full set here.
More vintage design (old vehicle wordmarks) in the archives.