Comments on: Love Irish Food could lose millions

By: David Airey

David Airey — Mon, 22 Feb 2010 21:46:32 +0000

Thanks for the insight, Fin. Good to get another opinion from a trademark lawyer.

By: Fin O'Driscoll

Fin O'Driscoll — Fri, 19 Feb 2010 11:02:29 +0000

As a trademark lawyer in Ireland I might be able to shed some light on how the the two could be trademarked. When registering a trademark you have to register it to a paticular geographical area i.e Ireland, the UK, both, all of EU or the whole world. As you can imagine the bigger the geographical area the higher the cost. Therefore I bet the Devon one was registered only in the UK and the Ire one only in Ireland. Hence the two registered but too similar trademarks.

By: Nick

Nick — Tue, 16 Feb 2010 11:41:17 +0000

At first glance, the similarities are uncomfortable, true.

There seems to be 3 points to consider

1) The colour – Both are green, not uncommon when associated with food, but I would defend the Irish logo using green (how could they not)

2) The heart on it’s side. As mentioned plenty of times here – the heart on its side is far from unique – so why should either logo claim to be more worthy. In defense of the Irish logo – it mentions LOVE… again, hard to avoid the heart symbol.

3) The industry. Both are connected to food – which is the real issue. If they were different industries the problem would lessen.Can’t do much about that!

Given that the execution and typography are totally different, I can’t see any case for plagarism.

Go hearts!

By: Sideways

Sideways — Tue, 17 Nov 2009 15:12:43 +0000

I’ve probably drawn the sideways heart a dozen times when sketching new logos but always decided it is too lazy an answer to a design problem. In this case it seems that the hearts fit perfectly into each other, what are the chances of that. I think the designer was lazy or the customer asked for it to be done that way and the designer did not fight them.

This seems to be going on a lot specially on logo design sites, either a lot of clipart or stealing from designers, I hope that this helps control some of that but I doubt it will.

By: Tony Bentley

Tony Bentley — Thu, 12 Nov 2009 11:30:14 +0000

Seems to be a lot of it about…

http://www.lancashiretelegraph.co.uk/news/3546041.Blackburn_s_new___60_000_logo_almost_same_as_Barrow____branding___/

By: Mark McGrotty

Mark McGrotty — Mon, 02 Nov 2009 16:46:51 +0000

What about the Belfast City logo…is this not also ‘too close’?

http://www.logodesignlove.com/new-logo-design-belfast-city

By: David Gale

David Gale — Sat, 17 Oct 2009 07:52:54 +0000

Irrespective of the inadequacies ot the trademark process, if I were Irish Food, I’d want an original logo. if their agency couldn’t envisage a meld between a shamrock and a heart, they deserve the chop anyway.

By: Rodi

Rodi — Mon, 05 Oct 2009 14:29:29 +0000

What about this? It’s a bit closer to home…

http://www.belfastcity.gov.uk/brand/index.asp

By: David Airey

David Airey — Sat, 26 Sep 2009 09:55:42 +0000

A lot of questions, Trish. Certainly (and dropped balls).

Amanda, your guess is as good as mine.

By: Amanda Vlahakis

Amanda Vlahakis — Fri, 25 Sep 2009 20:30:25 +0000

Oh wow, when I read your previous posting on this logo I presumed that there was some sort of organisational link between these two logos!

You know like part of a group of food logos or something for different countrys/counties or what not.

How on earth could Love Irish Food (or their designer) be that utterly stupid to create a near identical design!