“Half of UK consumers are baffled when it comes to buying ‘British’ and two-thirds (67%) want an official seal of approval to show products made in Britain, while half (52%) think British brands should bring manufacturing back to the UK, according to new research by leading UK cooker manufacturer Stoves.”
Quoted from the Stoves website.
Stoves responded to its research and teamed-up with BuyBritish.co.uk in April to launch a student design contest to produce a standardised ‘Made In Britain’ marque for use on British-made products.
The 11 shortlisted designs can be viewed here on Facebook.
“We received hundreds of entries but with the help of our judging panel of industry experts we are now proud to unveil our winning design by Cynthia Lee from Nottingham University.”
Quoted from Stoves’ Made in Britain page.
Cynthia received £200 and a LCD TV for winning the contest (source: Design Week).
Cynthia Lee’s original Made in Britain contest entry
“We think that this logo really captures the essence of the campaign and will proudly be displaying it on our website and marketing material and encouraging other UK manufacturers to do the same.”
DENVER HEWLETT, CHIEF EXECUTIVE, STOVES
Made in Britain logo with updated typography
“To date, the campaign has received national press coverage, backing from prominent MPs and UK manufacturers and the research findings have even been debated in the House of Commons.”
Crivens! Made in Britain logo launched!, on Bitterwallet
Made in Britain logo launched, on Marketing Week
New ‘Made in Britain’ Logo Unveiled, on Huffington Post
News analysis: The Made in Britain logo, on Design Week