Given that I’ve been back in Northern Ireland for a little over a year now, I thought it appropriate to put some focus on local design studios. Belfast-based McCadden Design has been working with organisations in the UK and Ireland for more than 25 years. Here’s a small selection of its brandmarks.
“Currently the largest waterfront development in Europe, Titanic Quarter is a massive yet dynamic undertaking which takes its name from the part of the site where the Titanic was built. The four funnels of the iconic ship play a key role in our identity – a decision that was recognised as “hugely distinctive” by brand expert Wally Ollins (On Brand, 2005).”
“One of the best-known names in the local social housing sector, FOLD is a brand that rests upon a fundamental central value – protection. Protection of the elderly, the infirm, the disadvantaged. Our brandmark balances contemporary typography with an abstract icon that exudes qualities of embracing, encompassing, surrounding; protecting.”
“Charged with encouraging government to embrace creativity and innovation within the spheres of architecture and urban planning, MAG is a brand that deliberately aims to challenge the mundane.”
“First known as the Belfast Fertility Clinic, we renamed Northern Ireland’s only private IVF facility as Origin, a brandname that sums up the entire essence of the brand. Friendly, contemporary type and a simple graphic reminiscent of the symbols for male and female, complete the appropriate identity.”
“Capella is a high-tech product design SME named after a star in the Auriga constellation. Working with the brand since its inception, our identity solution is deliberately challenging and beyond normal horizons. This is the core of the brand.”
“This small but highly innovative retail brand sells mostly in Europe and the US. Our client wanted a brandname that pointed towards the pharmaceutical nature of the product and hinted at its Irish roots. Mara is Irish for sea, the source of all the brand’s raw materials.”
Distinctive work, and coming out of a gorgeous office space in Belfast (click on the image below for a closer look).
More projects on the McCadden Design website. And more Belfast design studios to follow soon.