May 21, 2010read the 7 comments
Forward to the past
Not something you see often — the resurrection of an old logo created 30 years ago.
According to Alissa Walker’s piece in Fast Company, LA’s Museum of Contemporary Art (MOCA) is to bring back the old logo (or a resemblance thereof) created by AIGA medalists Chermayeff & Geismar.
The previous/soon to be ressurected MOCA logo
The 80s design (above) is certainly a whole lot more distinctive than its successor (below), and it’ll be interesting to see what differences have been implemented when the previous iteration is relaunched.
The current/to be changed MOCA logo
An in-brief feature and reader chat over on Brand New.
Read a Logo Design Love exclusive interview with Tom Geismar.
7 appreciated comments, click here to add one
Victor Zuniga
Awesome…
May 22nd, 2010
Giulietta Nardone
I like the previous one too! It’s got some life to it, some creativity, some art to it. this is an art museum. the newer design feels a more corporate. maybe if they’d done something with the C, like having it rise up and be a different color. modern art is abstract, you need some abstract in the logo to get the uniqueness of the place across.
Giulietta
Fearless Branding Rebel
May 22nd, 2010
dwight
I’m from Southern California and I’ve been to MOCA even though ALL THE TIME, I don’t get a lot of the contemporary art. Sure the old logo showed the ‘confusing-ness’ of contemporary art, but it does little to show where we are at in THIS century. Maybe the should have gone in a different direction.
May 22nd, 2010
Ian Houghton
Wow, that C is really bugging me. It’s so out of place.
May 31st, 2010
Tjeerd van Sas
I agree with Ian, the C seems to be out of place with the rest. Maybe a yellowish semi-circle would be a good replacement.
Jun 2nd, 2010
Amanda
The C is visually irritating yes but I can see the reasoning behind it – after all isn’t ‘contemporary’ supposed to denote something new/innovative/different?
I suppose an out of place looking C in a non complimentary font is ‘different’ :D
Jun 6th, 2010
joey
the ‘c’ is supposed to be out of place…while the shapes indicate modern/international style/swiss, the c is there to say “hey! i’m different!” and thats exactly what ”contemporary” is.. and..i guess the uniqueness of the pieces in the museum confuses people Because its so different.
Oct 29th, 2010
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