Comments on: Forward to the past

By: joey

joey — Fri, 29 Oct 2010 02:20:58 +0000

the ‘c’ is supposed to be out of place…while the shapes indicate modern/international style/swiss, the c is there to say “hey! i’m different!” and thats exactly what ”contemporary” is.. and..i guess the uniqueness of the pieces in the museum confuses people Because its so different.

By: Amanda

Amanda — Sun, 06 Jun 2010 15:58:38 +0000

The C is visually irritating yes but I can see the reasoning behind it – after all isn’t ‘contemporary’ supposed to denote something new/innovative/different?

I suppose an out of place looking C in a non complimentary font is ‘different’ :D

By: Tjeerd van Sas

Tjeerd van Sas — Tue, 01 Jun 2010 23:44:53 +0000

I agree with Ian, the C seems to be out of place with the rest. Maybe a yellowish semi-circle would be a good replacement.

By: Ian Houghton

Ian Houghton — Mon, 31 May 2010 07:26:44 +0000

Wow, that C is really bugging me. It’s so out of place.

By: dwight

dwight — Sat, 22 May 2010 16:13:47 +0000

I’m from Southern California and I’ve been to MOCA even though ALL THE TIME, I don’t get a lot of the contemporary art. Sure the old logo showed the ‘confusing-ness’ of contemporary art, but it does little to show where we are at in THIS century. Maybe the should have gone in a different direction.

By: Giulietta Nardone

Giulietta Nardone — Sat, 22 May 2010 13:07:39 +0000

I like the previous one too! It’s got some life to it, some creativity, some art to it. this is an art museum. the newer design feels a more corporate. maybe if they’d done something with the C, like having it rise up and be a different color. modern art is abstract, you need some abstract in the logo to get the uniqueness of the place across.

Giulietta
Fearless Branding Rebel

By: Victor Zuniga

Victor Zuniga — Sat, 22 May 2010 00:52:30 +0000

Awesome…