Logo Design Love

on logos and brand identity design

Moor, by Hahmo

Moor logotype

“A non-standard ‘o’ for a business that allows homebuyers to customise the interiors of their industrially manufactured homes using a web-based application.”

Quoted from Michael Evamy’s Logotype.

Moor logotype

Moor logotype

Moor logotype

Client: Moor
Agency: Hahmo, Helsinki, Finland
Designer: Pekka Piippo
Year: 2007

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

5 appreciated comments

  1. Love it, very clean and fresh…

  2. Amy

    Really lovely. Sleek and versatile – you can never beat a great typeface logo design.

  3. Dominic

    Personally I think that large O throws off the balance in a negative way.

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