Logo Design Love

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Colors by Mu Chen

Chanel logo in soil

“For Colors, part of Mu Chens Forever and Ever solo show at Shanghai Gallery of Art, the artist took a variety of Chinese soils (red, black, brown, and green) and packed them into molds, shaped like global-brand logos, from a swoosh to an apple, using a centuries-old construction technique.”

McDonalds logo in soil

Walkman logo in soil

Apple logo in soil

“The molds stand beside the logos, which measure between 50 centimeters and 1.5 meters high and were built using the ancient and fading Chinese wall-construction method of tamping, or pounding, earth. There’s a Chanel logo topped in bright green, a hot-pink Louis Vuitton flower, the Golden Arches of the fast-food chain McDonald’s and a lime-colored Walkman squiggle.”

Quoted from WSJ.

Mu Chen Forever and Ever

Forever and Ever, until March 7, Shanghai Gallery of Art, 3 on the Bund, 3 Zhongshan Dong Yi Lu, near Guangdong Lu.

Via Quipsologies.

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2 appreciated comments, click here to add one

  1. What a superb idea. =D

Reply to “Colors by Mu Chen”


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