Logo Design Love

on logos and brand identity design

National Women’s Soccer League

Given that the NBA logo shows Jerry West, I wonder who this is.

NWSL logo

“The NWSL will start play next spring and replaces the Women’s Professional Soccer league, which folded in May after three seasons. Its predecessor, Women’s United Soccer Association, lasted only three seasons, from 2001-03.

“The eight teams in the new league are: Boston Breakers, Chicago Red Stars, FC Kansas City, Portland Thorns FC, Sky Blue FC, Washington Spirit, Western New York Flash and Seattle, which has yet to announce its name.”

Quoted from Boston.com.

WUSA logo
Women’s United Soccer Association logo, 2001-03, via Wikipedia

WPS logo
Women’s Professional Soccer logo, 2009-2012, via Wikipedia

I also wonder why there’s a need to show a footballer. Literal designs tend to make me think of clipart rather than a timeless identifer. A logo doesn’t need to say what a company (or league) does.

The National Women’s Soccer League website hasn’t yet launched, but there’s a Facebook page and Twitter profile.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

5 appreciated comments

  1. In the book Logo Design 1 (from Taschen) a few sketches/proposals where featured for the WUSA logo. Every single one was much better then the ones shown here. None of the logos featured a female footballer.


  2. I really like it, the pentagon shape that makes the frame is used on most soccer balls, it really fits well.

  3. Just saw that the site launched the other day – can be found at http://nwslsoccer.com/

    Excited to see how the league does. Hoping for the best. Women deserve a soccer presence in the United States. Hopefully – with the hype of the World Cup and Olympics – the figureheads of the National team will help carry the league and make way for other amazing players to make a name for themselves.

  4. Briana Cunningham

    Looks far to close to the NBA logo. It is so similar I don’t feel it stands out.

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