Comments on: Negative space in logo design

By: Chloe Reed

Chloe Reed — Wed, 25 Jan 2012 14:50:47 +0000

I love these kind of designs and im currently writing my dissertation about this kind of logo and whether or not having a ‘clever logo’ like these actually makes that particular company more memorable.

One of my particular favourites has got to be for The Pittsburgh Zoo

http://www.socialh.com/wp-content/uploads/2011/07/pittsburgh-zoo.jpg

By: watching words move | Logo Design Love

watching words move | Logo Design Love — Thu, 22 Dec 2011 12:17:17 +0000

[...] Reminded me of this logo from my negative space collection. [...]

By: Brian

Brian — Mon, 28 Nov 2011 02:34:13 +0000

Another one I love that hasn’t been mentioned in the comments is the Cessna Aircraft Company logo:
http://www.cessna.com/

By: Broighter Gold | Logo Design Love

Broighter Gold | Logo Design Love — Tue, 25 Oct 2011 12:28:37 +0000

[...] love how the negative space in the stylised torque also gives the impression of oil flowing from the [...]

By: Mickey

Mickey — Wed, 31 Aug 2011 17:37:06 +0000

Is it me – or does the Vandy logo look a bit…umm…phalic?

By: CeeJay John Nweke

CeeJay John Nweke — Sat, 20 Aug 2011 18:07:20 +0000

WOW! Great use of negative space in logo design – never saw such a collection! I freaked out when I saw the hand in the my fonts logo – wow! Didn’t even see it until another commenter pointed it out. And the -> in Fedex has been there all this while? No way! The Guild of Food writers is Genius! And I didn’t get the Henri Eckhart logo @ first, bt then I went back and saw that the E was 3/4ths of a wine bottle! Amazing! The Yoga australia has the australian map in it, right? In between the lady’s leg and arm? Amazing stuff here, Dave. And Thanks for stopping by my site to give me some much needed advice. Working on it, definitely. Thanks a lot for this – I’m inspired! Working on a logo design presently, and this collection is inspiring! Thanks again.

By: Felix Lee

Felix Lee — Mon, 08 Aug 2011 03:22:52 +0000

Great collection!! I love using Negative Space in Logo. I have actually design one myself, feel free to have a look: http://phat.com.au/portfolio/logo-design-melbourne/unique-ceramics/

By: Gregory Grigoriou

Gregory Grigoriou — Wed, 30 Mar 2011 23:57:45 +0000

My wife got me a hartford whalers logo t last christmas. its one of my favorite shirts and logos! thanks for including it on this list.

By: Erica

Erica — Fri, 18 Mar 2011 20:00:06 +0000

How about the G-Form logo? View it at their website http://www.g-form.com

I am always curious what letter people see first? I’d love to hear your comments.

By: Steve Jones

Steve Jones — Wed, 16 Mar 2011 20:42:21 +0000

Negative space is brilliant, but it applies to branding on all levels. Black with just audio on a TV spot… silence in a radio commercial… it has applications beyond the visual.
Rock ‘n roll has some great examples of white space. The Beatles famous “White Album” is probably the most obvious example. Led Zeppelin released Zeppelin IV with no name or title on it, which is certainly a form of negative space. Likewise with Metallica’s “Black Album”.
Anything that intrigues because of what is lacking is, to me, negative space.