Comments on: Negative space in logo design

By: Riley Summerlin

Riley Summerlin — Wed, 03 Mar 2010 21:20:12 +0000

Wow, those are some wonderful examples! I’ve always really liked the WWF logo. Previously, I’d never seen the My Fonts logo… very clever! It seems that the use of negative space really adds a “timelessness” to logos, as fonts and colors can lose favor, but a quality, striking image lasts. Thanks for the collection!

By: Tim

Tim — Tue, 23 Feb 2010 15:00:04 +0000

Isnt the ED logo actually made by Josiah of Siah Design? It was ED Electric???

By: Heather Louise

Heather Louise — Tue, 23 Feb 2010 11:45:27 +0000

Here’s a couple of classics:

http://www.daveburdon.com/#208937/H-Electrics

http://www.daveburdon.com/#243720/Scottish-Emergency-Dental-Service

By: Miguel

Miguel — Wed, 17 Feb 2010 21:57:06 +0000

Not sure if anyone mentioned this, but the BigTen logo from the U.S. college football league is a brilliant example of problem solving using negative space.

In the early 1990s the BigTen league expanded from 10 to 11 members, making the logo and name someone obsolete. Instead of changing the name, a numerical eleven was carved out of the text: BigTen, in between the G and the T.

A brilliant solution. The problem now is that the league is thinking about expanding to 12 or 14 members. Let’s see how they solve that problem visually!

Check it out:

http://gridirongoddess.files.wordpress.com/2009/07/big-ten-logo.jpg

By: David Airey

David Airey — Thu, 11 Feb 2010 13:31:18 +0000

Jordan, it’s the negative space that completes the image of the panda. Try looking at the back-leg in isolation. Looks like a strange shape, but add some negative space formed by the semi-border of the front-half, et voila.

By: Jordan

Jordan — Sat, 06 Feb 2010 10:27:58 +0000

Great collection.
Of course foodwriters guild is my hands down favourite, and a step above the rest in my humble opinion. I completely don’t get the WWF though, it baffles me. @David Airey – if it’s “just a panda” then there is no secret reveal, i.e. no clever use of negative space? Rather it is a well crafted piece of positive space??
@ Josef – I can’t see a skull either?
Great set though and brilliant to see all together.

By: Ana De Leon

Ana De Leon — Fri, 05 Feb 2010 19:54:48 +0000

great use of negative space. my favorite was the “eaton” logo. It inspires me for the logo design I am working on right now.

By: Dezayner

Dezayner — Wed, 27 Jan 2010 03:54:08 +0000

Hi, I am Dezayner, I love the human logo, especially the white space. It is sperm cell, isn’t it?
@Nikhil, I think in “my fonts” logo, the white space is a shape like ‘a hand’. Correct me if I wrong.

By: Nikhil

Nikhil — Mon, 18 Jan 2010 18:08:13 +0000

Amazing collection, just inspirational.
In My Fonts logo, what is in negative space?

By: Vicki Brown

Vicki Brown — Mon, 21 Dec 2009 16:41:00 +0000

I love this style of logo! Here’s one I designed for our company…

http://www.if-fma.com

Vicki