Logo Design Love

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New Scottish football league brands unveiled

The new top-flight will be called the Scottish Premiership, with the old First Division renamed the Scottish Championship. Divisions Two and Three will now be known as Scottish League One and Scottish League Two.

“A mountain of work has been done over the summer to get to this point and I believe there is much more that can be done,” said SPFL chief executive Neil Doncaster.

SPFL logo

That mountain was concisely summarised by one commentator on the BBC article:

“Will we just copy the English leagues?”

“Aye, what’s for lunch?”

Via @paulmarkbailey.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

2 appreciated comments

  1. Too busy for my taste.

  2. iain

    Tweaked Copperplate Gothic and Verdana? Small mountain.

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