Logo Design Love

For graphic designers and all who love logos.

New Visions for Public Schools

I said I wanted to feature more nonprofits. Here’s one from Chermayeff & Geismar.

New Visions for Public Schools logo

In the last 20 years, private sector support of public education in the United States has grown substantially. Launched in 1989, New Visions for Public Schools “designs, creates and sustains great schools for New York City’s highest-need students.”

Backed by supporters such as the Bill and Melinda Gates Foundation and the U.S. Department of Education, New Visions supports a network of 73 public schools, operates a growing network of charter schools and, with its institutional partners, prepares new teachers through a teacher residency program.

New Visions for Public Schools logo

The organisation’s logo — an image of a sun rising behind the name — was designed in the early ‘90s and was no longer ideal. “It wasn’t unique enough to be instantly recognisable; it didn’t have the visual impact appropriate to a leader in its field; and wasn’t flexible enough to work in new media.” (Quoted from the press release.)

So New Visions asked Chermayeff & Geismar to design a modern mark that would be instantly identifiable, work in new media, and unite all of its operations under one identity. Designed by partner Sagi Haviv, the new mark is a “V” formed by three escalating bars.

“The sunrise image has become somewhat clichéd — the new abstract symbol is a more modern and original visual identity. Although the new mark is less literal, the three bars suggest both growth and dynamism, as well as climbing steps, and is simple enough to work everywhere. We also felt that “Public Schools” is an integral part of the name and should not be treated as a caption.”
— SAGI HAVIV

New Visions for Public Schools logo

New Visions for Public Schools logo

New Visions for Public Schools logo

The new design will be implemented this winter.

View more work on the Chermayeff & Geismar website.

Related, from the archives:
An interview with Sagi Haviv

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

6 appreciated comments

  1. TM5

    Not the best work I have seen from Chermayeff and Geismar, but a big improvement on the previous logo.

  2. I really like it. It shows progress and the V shape…my only “hmmm” is the color scheme. Blue + red = purple, but *shrug* I think green would’ve been a nice color in there.

  3. About the old logo…”and wasn’t flexible enough to work in new media”.
    Why?
    Anyway, I like this solution, it’s a lot better.

  4. Rich

    I think the logo is great and has solid roots, the only hesitation I have is that the text seems too separate from the logo and they both end up competing for the eye rather than meshing together. I’m sure this could easily be fixed by altering the ratio, and may just be personal preference.

  5. JanO

    I like how the new logo is echoed in the binder’s appearance, and it is certainly an “update” from the sunshine logo. But I think “bars” (and “swooshes”) (as well as trees and suns) have been overused in logos…

  6. Andrew

    …adidas…no?


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