Logo Design Love

on logos and brand identity design

Green T

Cutting the grass is about as far as my green fingers stretch, but I like this logo-growing project by Judy Kameon for the New York Times.

New York Times logo
Kameon created a T from 130 plants

“Together with her husband, photographer Erik Otsea, Kameon created a T from 130 plants. And in a postscript sure to warm the hearts of environmentalists, no flora were harmed in the making of this artwork. In fact, they’re all bound for a new demonstration garden in Kameon’s office and showroom.”

New York Times logo
Her husband, the photographer Erik Otsea, captured the T

New York Times logo
The finished product

New York Times logo
Click for full-size chart of flowers and plants used

New York Times logo
Kameon’s sketch for the Fall Travel Issue

Reminiscent of Colors project where Mu Chen used soil to recreate classic logos.

Design-related is this interior signage at the New York Times, created by Pentagram, as well as a write-up about the exterior signage.

I love this New York Times logo LEGO.

New York Times LEGO


Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

12 appreciated comments

  1. VDM

    Well that Lego explains why the New York Times doesn’t have a lot of spare time for fact checking these days.

  2. Really? Maybe I should bin the plans for my rooftop-pool.

  3. Beautiful artistic way to show the design.

  4. Love the idea. There are some lovely versions of logo horticulture around, we have tried to use it (where relevant) a few times. One day.

  5. I’m always attracted to succulents in design. I couldn’t quit gazing at this collaboration of plantings. Nice.

  6. Wow… that is so beautiful.

  7. The fact the logo can grow in sense is a cool idea. I must confess though – I much prefer the Lego design. The fact that it’s a building as well just topped it for me. So creative – I love it.

  8. I’ve been meaning to share w/ them the tattoo of the “T” logo I put on my forearm years ago when I was a newspaper designer …

  9. Samah

    It’s the first time I notice that the “T” looks so much like the Arabic letter “ح”, cool :)

  10. I love this! There should be more typographic gardens. Really clever use of colour, too.

  11. The lego-logo is cool. Maybe it should be a logo designers rule? If your logo is too detailed to make in lego – trash it!

  12. rick kerrigan

    Those images are awesome. Would it be acceptable to use the one titled “the finished product” as a background in a personal blog (say if the credits were in the alt text)? I understand if it wouldn’t be.

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