Comments on: NeXT logo by Paul Rand

By: Nic Bischoff

Nic Bischoff — Sat, 31 Dec 2011 16:37:19 +0000

For a good look at the CI document, check out this youtube video:
http://www.youtube.com/watch?v=sOlqqriBvUM
~ 2 minutes in.

By: Tom

Tom — Fri, 14 Oct 2011 13:24:13 +0000

I visited the Paul Rand website after reading this article. Was really surprised when I looked at his portfolio page. My impression was “huh?’ Almost feel dirty saying that – but it reinforces a long held belief that many times the loudest designer wins. A LOT of cult-of-personality at play here.

By: Rico

Rico — Thu, 06 Oct 2011 15:52:28 +0000

This one of the most perfect logos ever created. Course it doesn’t show a computer ;-)

By: Rick Seireeni

Rick Seireeni — Thu, 25 Aug 2011 03:58:49 +0000

I am a great admirer of Steve Jobs and Paul Rand, but Steve misspoke when he said that Rand was the only designer approached to design the NeXT logo. I know because my firm, Vigon Seireeni (later Studio Seireeni Inc.) was also invited to the competition. Our solution was an elephant with wings symbolizing “memory” and “speed”, the two principal qualities of this new computer aimed at researchers and college students. Had we known that Steve had privately hired Paul Rand, we would have dropped out. He was a god to all young designers of the time – someone we mere mortals could never outthink.

By: Paul

Paul — Tue, 14 Jun 2011 23:09:14 +0000

Love Paul’s stance on options, at the end of the day graphic designers are the experts as they are doing design 24/7 however trying telling that to your clients!

By: Marty McColgan

Marty McColgan — Mon, 10 Jan 2011 09:45:36 +0000

I like the approach of “no I will not give you options, I will solve your problem and you will pay me”

I dont know how often that would work for the rest of us in practice but maybe if someone is waving a big amount of money in your face they will obviously have major confidence in you…. anyone got a 100grand they want to pay me for a logo design?

By: Chris Howell

Chris Howell — Fri, 15 Oct 2010 01:06:52 +0000

I love the comment about seeing options. Our clients always ask to see options. I really like the idea of only showing one, but there is always two ways to skin a cat.

By: Steve Jobs On Paul Rand « The Ministry of TISHON Blog

Steve Jobs On Paul Rand « The Ministry of TISHON Blog — Tue, 27 Jul 2010 17:08:48 +0000

[...] Also, there’s a great thread on LogoDesignLove about this video and the designer/client relationship. Check it here. [...]

By: Steph W

Steph W — Thu, 22 Jul 2010 21:31:45 +0000

I like this logo–it does feel very 80s but in a good way. Bright colors that pop against the black, tech but playful. It’s not the first logo that pops in my head when I think of PR’s greatest hits but it made me happy when I saw it. And I’m sure whoever designed the Playstation button icons was influenced by this.

By: J

Thu, 13 May 2010 18:55:19 +0000

@Alex: The NeXTcube was the predecessor to the NeXTstation. This logo is related to the cube. I agree that the logo didn’t always seem to fit… but not because of polish. The first NeXTs were 2-bit monochrome (four values: white, 33% grey, 67% grey, and black) IIRC with nice dithering used in in-between values. Of course there were later models, like the NeXTstation Turbo Color and even the amazing Dimension model before that.