Comments on: Obama logo ideas that weren’t chosen

By: Lyndsy Simon

Lyndsy Simon — Sun, 04 Jul 2010 22:31:40 +0000

As a libertarian, I was heartbroken to see the Obama branding – it was near perfection. I am confident that the branding effectively won the election for Obama. I think the GOP leadership saw this as well, as there were numerous attempts late in the campaign and shortly afterwards to associate the imagery with Nazism where possible – see the “seal” that was used after the election.

It was also interesting to see the play on the “8″ and “B” – that would normally have worked, but I think a previous poster hit it on the head when he said that it could also be read “Osama”. The names were close enough to be a disadvantage anyhow, and the play with typography made it worse.

Finalist #2 is too trendy and cliched. Look at the Charles Schwab “Ask Chuck” campaign – it already seemed outdated and old, the first time you saw it.

I actually liked option #5, but it was very vertically oriented, and would have been a real challenge to use on the web and for many strongly horizontal media.

By: White House Visit | The Eye Byte Solutions Blog

White House Visit | The Eye Byte Solutions Blog — Fri, 05 Feb 2010 18:49:53 +0000

[...] in 2008. Even a year later, it is still arguably one of the most famous icons of our decade. Click here to check out some logos that were not [...]

By: Gareth Coxon - Dot Design

Gareth Coxon - Dot Design — Sat, 30 Jan 2010 23:20:41 +0000

What a great article and really interesting to see the initial designs and development. All of the work is excellent in its own way and coming from its own direction.

I disagreed with Andrews comments though that the logo won Obama the election, I think it was a combination of this the website his social media and web campaign and obviously his policies.

It was something really ground breaking it terms of how he and his election team communicated with its target audience, alomst in the way a product might be launched. Very interesting.

By: Dan Rowland

Dan Rowland — Thu, 28 Jan 2010 15:01:15 +0000

i’m currently writing my final year dissertation with the title, ‘What role did graphic design have in the 2008 US presidential campaigns?’ Im studying graphic design at The Arts University College in Bournemouth, UK. This feed has proven very insightful and have taken a lot of your views on board in my conclusion. I was wondering if anyone could post a brief response to my dissertation title, ‘What role did graphic design have in the 2008 US presidential campaigns?’

Would be extremely helpful and appreciated.

Dan

By: Novak

Novak — Wed, 06 Jan 2010 19:45:50 +0000

No. 4 read like Osama, no wonder it wasn’t chosen.

By: Jason Schwartz

Jason Schwartz — Tue, 10 Nov 2009 19:21:28 +0000

Of course I love the ID system and logo that was picked, but I also think that a great identity system could’ve been created around logo option #2.

In the comp the colors are bit stale, but if they eventually got around to the brighter colors (like the ones eventually used), it could also have been an excellent identity.

By: Discarded logos for the Obama Campaign « HAUS Views

Discarded logos for the Obama Campaign « HAUS Views — Wed, 16 Sep 2009 21:01:03 +0000

[...] VIA logodesignlove [...]

By: devin

devin — Thu, 03 Sep 2009 06:37:59 +0000

I see “OSAMA” a little too much in #4! lol. I really liked the speech bubble one too though!

By: Five Minute Upgrade – Writing Blog Post Titles That Grab Attention | Build Internet!

Wed, 12 Aug 2009 21:41:47 +0000

[...] Obama logo ideas that weren’t chosen from Logo Design Love [...]

By: Logos de Obama descartados — Tablosign

Logos de Obama descartados — Tablosign — Mon, 10 Aug 2009 16:50:27 +0000

[...] ya tiene un tiempo pero me resultó interesante. Logos e imágenes para la campaña de Obama que fueron descartados. 0 [...]