At the end of 2006, Mode, a motion design studio in Chicago, approached Sol Sender, a graphic designer, to create a logo for Barack Obama’s presidential campaign. The resulting “O” became one of the most recognizable political logos in recent history. Steven Heller spoke with Mr. Sender just after the election to discuss the evolution of his logo.
Steven Heller: How many iterations did you go through before deciding on this “O”? Was it your first idea?
Sol Sender: We actually presented seven or eight options in the first round, and the one that was ultimately chosen was among these. In terms of our internal process, though, I believe the logo — as we now know it — came out of a second round of design explorations. At any rate, it happened quite quickly, all things considered. The entire undertaking took less than two weeks.
Read the full interview here in the New York Times.