Oben is Octapharma’s new restaurant at their head office in Vienna, offering an international menu served from different stations.
Stockholm-based The Kitchen designed the identity, including this colourful fusion of watercolours for the restaurant symbol.
“These cuisines change through the year, so we designed a logo that would reflect these changes — each circular layer representing a different cuisine. The shapes were created by dipping the bottom of glasses and mugs in paint and transferring the print onto paper. To complement the symbol, we chose an elegant, contemporary typeface from our friends at Letters from Sweden and had a bit of fun with neon lighting for the final execution.”
The brand name is set using Line by Letters from Sweden, originally designed for Swedish fashion and culture magazine Rodeo before being released for commercial use in 2013. You can see Line in other projects on Fonts in Use.
The Kitchen portfolio.