Oben, by The Kitchen

Oben logo development

Oben is Octapharma’s new restaurant at their head office in Vienna, offering an international menu served from different stations.

Stockholm-based The Kitchen designed the identity, including this colourful fusion of watercolours for the restaurant symbol.

Oben logo

“These cuisines change through the year, so we designed a logo that would reflect these changes — each circular layer representing a different cuisine. The shapes were created by dipping the bottom of glasses and mugs in paint and transferring the print onto paper. To complement the symbol, we chose an elegant, contemporary typeface from our friends at Letters from Sweden and had a bit of fun with neon lighting for the final execution.”

Oben logo

Oben restaurant signage

The brand name is set using Line by Letters from Sweden, originally designed for Swedish fashion and culture magazine Rodeo before being released for commercial use in 2013. You can see Line in other projects on Fonts in Use.

Oben restaurant

Oben restaurant

Oben restaurant

Oben restaurant

Oben logo

The Kitchen portfolio.

5 responses

  1. My design sense is normally too conservative but the logo looks really nice. Can you kindly please educate me because I’ve been taught that a good logo should be readable even on flat black or white (i.e. McDonald’s, Nike, etc.). I can see the outer texture of oben’s logo but what about the changes of cuisine they wish to convey through the different layers of color? Or am I just being too inflexible about it?

  2. Although I find it attractive but production considerations and it’s appearance on different backgrounds are issues I need to understand.

  3. Hi Gabe, QK, the production spec depends on the context. If the symbol’s going to appear as it does above (signage, cups), and nowhere else, then alternative versions aren’t needed.

  4. Hi there guys. Hopefully I can answer a few of your questions, I think they overlap one another to some extent.

    Gabe, if I understand correctly, the overlaying colours were to signify the array of cuisines on offer. They change over time and so we needed to design a logo that could remain constant but still be representative of the changing cuisines, flavours, textures etc.

    @ QK and David, totally understand your point here, and David you pretty much hit the nail on the head. The logo within the space is generally used on a black background. There are a couple of instances where the logo appears on a slightly off white colour, such as the simple menus and an online internal menu. The logo however still retains its form and doesn’t lose any of it’s impact.

    Gabe I can understand where you are coming from in that a logo should be readable on all forms of background, images included. But this was an internal identity and the applications were quite limited, we could therefore control pretty much every instance where the logo would appear. Which is quite rare in an identity but also quite refreshing. We didn’t have to worry about people mistreating it as we were in total control.

    Hope that helps guys, happy to answer any other questions.

    All the best.

  5. This is really late but still, thank you so very much David and Matt for helping make things clear and helping us loosen up a bit.

    @ David, I love your blog please keep this going!
    @ Matt, thank you for going the extra mile in explaining the logo discipline for cases like this.

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