“According to Wordsearch director William Murray, the consultancy pitched to developers Cushman & Wakefield in December 2009 with a film and strategic presentation, before further pitches to The Durst Organization and The Port Authority.”
Quoted from Design Week.
Under construction, photo courtesy of Huffington Post
Construction inside the 91st floor
“The logo uses a customized version of Hoefler & Frere-Jones’s Gotham font. The logo’s “ONE,” when used on postcards and stationery, will be set in Pantone 301 flat blue, which the marketers are calling ‘One World Trade Center Blue.’”
Quoted from Capital New York.
I can only guess at the size of the committee involved for such a landmark building, and the struggles it might’ve taken to reach consensus on anything. I get the feeling this wasn’t Wordsearch’s preferred direction.
More info on the $3.1 billion construction project here.
On a slight tangent, one of the most poignant logos I’ve seen is based on the events of that day in 2001, the 9/11 Memorial logo by Landor New York, where as well as the 11 symbolising the Twin Towers, it also acts as a “pause,” because that’s what we should do. Pause, remember, reflect, learn.