Logo Design Love

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Love Irish Food has been billed as one of the biggest promotional campaigns of the autumn. More than 30 of the Irish food sector’s major players, including Tayto, Ballygowan, Batchelors, and Barry’s Tea, have come together to in an attempt to boost sales. In the coming months, these brands will begin to carry the “Love Irish Food” logo on their products.

So what happened with the design?

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Image via Xaf

“It was the best selling font for the company for three years, on all products, and was fun to watch accepted by the masses.” Dean Bradley

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Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.

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Armin Vit, of UnderConsideration, Richard Westendorf, executive creative director in the Cincinnati office of Landor Associates, Jocelyn Dimsey, senior brand strategist at New York-based Addison, and Chris Campbell (of Interbrand?) dissect some of the more well-known business logos.

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