Logo Design Love

For logo designers and all who love logos.

A conversation with Paul Rand

Paul Rand. 1914-1996. This six-minute video of Rand chatting with some design students gave me an insight into the man I hadn’t seen before. At the time of writing there are just 233 views on YouTube. A tiny amount considering his reputation in design circles.

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Dynamobel brand identity by Saffron

Dynamobel logo design

Dynamobel is a Spanish manufacturer of office furniture, founded in 1959 in Navarra. The company grew thanks to the initiative and perseverance of two brothers: an electrician and a metalworker, who devoted their ingeniousness and youth to this endeavor.

Continue reading Dynamobel brand identity by Saffron

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Don’t try to be original. Just try to be good.

Continue reading Don’t try to be original. Just try to be good.

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Love Irish Food, don’t love the logo

Love Irish Food logo design

Love Irish Food has been billed as one of the biggest promotional campaigns of the autumn. More than 30 of the Irish food sector’s major players, including Tayto, Ballygowan, Batchelors, and Barry’s Tea, have come together to in an attempt to boost sales. In the coming months, these brands will begin to carry the “Love Irish Food” logo on their products.

So what happened with the design?

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Accidental design, flawed to success

Quiksilver logo embroidery
Image via Xaf

“It was the best selling font for the company for three years, on all products, and was fun to watch accepted by the masses.” Dean Bradley

Continue reading Accidental design, flawed to success

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