Logo Design Love

When a logo is used for a number of years, the brand awareness that is amassed can prove a valuable tool in the marketing arsenal of large corporations. With that in mind, logo re-designs often implement subtle changes to refresh the look whilst considering customer recognition.

This blog post features 10 successful logo redesigns, as shown on the Brand New website, and highlights specific rationale I agree with.

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Image copyright Harrie Verstappen

An ode to graphic designer, Saul Bass.

Saul Bass (May 8, 1920 – April 25, 1996) was a graphic designer and Academy Award-winning filmmaker. Although an excellent logo designer, he is best known for his design on animated motion picture title sequences, which is thought of as the best such work ever seen.

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Image copyright: Max Nash / AFP

The V&A Museum has paid slightly over £50,000 at auction for the original drawings of the Rolling Stones logo, devised by British designer John Pasche in 1970, it announced last night.

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I want to give some link love back to you, the Logo Design Love readers, so here’s a simple chance to have your blog or website mentioned.

All you have to do is answer these two questions in a comment:

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The history of BBC television logos dates back to the 1950s. They were first used by BBC to differentiate their channels from one another. Here are some examples of the older BBC logos along with further resources for more details.

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