Here I share the often shady SEO tactics in the “logo design” niche, and highlight what you’ll be competing against, should you choose to.
→ Continue reading The folly of logo design SEO
“The truth about logos is that they are not that hard to do. If you ask people in the US what logos they like and recognise, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is, so if you want a logo like Target, you don’t need to hire a designer…”
→ Continue reading Michael Bierut talking logos
This brand identity design for Gravity Flooring, by The Partners, won in the corporate identity category at the D&AD Awards 2005.
→ Continue reading Gravity Flooring
In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
→ Continue reading NeXT logo by Paul Rand
New from Pentagram’s Domenic Lippa, assisted by Jeremy Kunze, is this brand identity design for Stanmore Implants — a company specialising in skeletal repair systems and implants.
→ Continue reading Stanmore Implants brand identity
A few personal recommendations.
