May 12, 2008

When you see a logotype that uses a handwritten script, what qualities do you think of? Personality? Guarantee? Pride? Here follows 10 handwritten logo designs which you can use to make up your mind. Trademarks include Harrods, Disney, Ford, Cartier and more.
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May 6, 2008

There are certain logo design conventions that are taught in class. Simplicity, practicality and a few others. So when I see a logo design such as the Tate (hugely successful UK gallery), I wonder if sometimes conventions are there to be broken. Allow me to provide a little insight.
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Apr 30, 2008

Since first appearing in the early 1900s, the Shell logo has moved from a realistic rendering of a pecten, or scallop shell, to today’s bold shape with distinctive colours. In this short article I offer a glimpse into the evolving design, and how it has grown to become so recognisable.
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Apr 25, 2008

I’ve been kindly approached to sit on the judging panel for the LogoPond Awards, so thought I’d tantalise your logo taste buds before the submission deadline (June ‘08). Here you’ll find some of my favourite LogoPond logos, and below each design is a link to the respective designer’s LogoPond showcase.
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Apr 21, 2008

Ivan Chermayeff and Tom Geismar met as students at Yale in the mid 1950s. They were doing research for papers on typeface design. In the spring of 1957 they teamed up with Robert Brownjohn to form Brownjohn Chermayeff Geismar. Three years later, Brownjohn left the partnership. Here I provide an insight into the logos of Ivan and Tom.
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