What are the most iconic logos you can think of?
Coca Cola? IBM? I Love New York? Shell?
These designs have one thing in common.
→ Continue reading Are iconic logos designed, or bought?
Over 100 years, the roundel has become the unifying symbol for London’s transport services, and is widely recognised as a London icon.
→ Continue reading The London Underground roundel
“We all liked this hand drawn version [of the grid], as it echoed Penn’s original map while also containing the slight imperfections that make Philadelphia so unique and interesting.”
→ Continue reading The Philadelphia History Museum
“Symbols invented to accompany brand names are a waste of time, money and effort,” said Simon Manchipp, partner at London-based SomeOne.
→ Continue reading “Logos are dead.”
“One of the main criticisms for the whole [tendering] effort was the fact that only a handful of design firms were allowed to bid in the first place.”
→ Continue reading Perez-Fox on the London identity
A few personal recommendations.
