Logo Design Love

on logos and brand identity design

New Scottish football league brands unveiled

SPFL logo

“Will we just copy the English leagues?”

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Unbranded cigarettes perceived as less satisfying

Australia cigarette packaging

“Those smoking from plain packs were more likely to have thought about quitting.”

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will.i.am talks logos

In summary, there’s a problem (and some other stuff about India).

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BBC Asian Network Summer of Music

BBC Asian Network Summer of Music

Vibrantly coloured powders and spices exploding to life on a pounding bass speaker.

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Paula Scher on designing identities

Citi logo sketch

Identities are the beginning of everything.

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Top corner

Goal logo

I don’t really get TM symbols, but if you’re going to use one…

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Euro 2016 logo unveiled

Euro 2016 logo

“The red, white and blue of the French flag combine with flowing lines and shapes.”

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Last Bummer Records

Last Bummer Records logo

Designed by Manhattan-based High Tide, for Last Bummer Records.

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Lale

Lale logo

Fun, appropriate, lovely work by Art Lebedev.

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Chupa Chups logo evolution

Chupa Chups lollipops

In 1969, Dali was approached to design a new logo.

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Pipeology

Pipeology logo

Designed by Elmwood for Pipeology, a Doncaster-based plumber.

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Produced in Washington

Washington pot logo

Washington State creates logo for legal pot.

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Google visual assets guidelines

Google wallet logo guidelines

Another for the list, this time for Google.

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Star Wars logo evolution

Star Wars logo Suzy Rice

An in-depth examination of the evolution of the Star Wars logo.

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West Sixth Brewing Co. sued over logo

Magic Hat 9 West Sixth logos

“The lawsuit is just big business trying to bully the little guy.”

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Tin Can

TIN CAN brand identity

Each line refers to one of the four disciplines of their profession.

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A Continental update

Continental logo

The new Continental logo no longer repeats the name three times, so that’s good.

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Thoughts about similar-looking logos

Nike VCXC logo

…it’s no longer possible to have perfectly distinct logos for every business.

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Do good logos need to look good?

Well known logos

“The Coca-Cola logo is not, and never was, an outstanding design.”

Continue reading Do good logos need to look good?

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Your Logo is Not Hardcore

Your logo is not hardcore

Continue reading Your Logo is Not Hardcore

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