I judged my selection a little differently, basing my choices purely on the idea of the isolated marks, as opposed to recognition or flexibility. I reckon that’s partly why none of my five made it into the top 20, so I’ll share them here with you.
Remember, if you value your time at £0, don’t be surprised when your clients do, too.
It’s hard to beat a Saul Bass original.
When a logo is seen often enough, it can be simplified yet still identify its owner.
Here are a few links to further info and chat on Peru’s new identity.