Instead of asking, “What should we do next?” try asking, “How could we do this better?”
Ask yourself, does this logo design truly express the 1. personality, 2. culture, and 3. history of your client’s business?
The computer will not help you connect with your creative impulses. A pencil will.
Logo sweatshops and crowdsourcing websites pretend this “little detail” has no value. They thrive on clients believing a logo is only meant to fill an empty space.
I still find it a little odd that many of you around the world are sat reading my book. It almost goes without saying that I’m hugely thankful, so it’s a pleasure to spread the link-love to your websites.