The good from the great

wheat chaff

I was chatting with my friend Randa, a successful WordPress designer, and she posed an interesting question:

“I often look at the work of other logo designers in admiration and wonder what they have that I don’t. What is it that makes someone really good at identity design, and is it obtainable through practice or is it a “gift” that some have and others don’t? There are zillions of logo designers out there — what separates the good from the great?”

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