The computer will not help you connect with your creative impulses. A pencil will.
Logo sweatshops and crowdsourcing websites pretend this “little detail” has no value. They thrive on clients believing a logo is only meant to fill an empty space.
I still find it a little odd that many of you around the world are sat reading my book. It almost goes without saying that I’m hugely thankful, so it’s a pleasure to spread the link-love to your websites.
But here’s the thing, the kind of businesses you want to create identities for don’t judge you by the amount of backlink muscle you flex. They don’t find you this way either.
While significant, these three failures were only the fuel, and the Internets simply brought the matches. Plenty of them.