Logo Design Love

on logos and brand identity design

15 percent pay rise for company logo tattoos

Rapid Realty tattoo

…a 15 percent pay rise to tattoo your employer’s logo on your body…

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Origins of the KISS logo

KISS logo

Few insignia are as potent as that bold-lettered K-I-double-lightning-bolts.

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Look and feel

Pentagram New York

Two Pentagram partners on “look and feel.”

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National Rail symbols

London Euston Station logo

Lloyd Northover’s 1999 design work on the National Rail identity.

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We will not solve problems before we are paid

Win Without Pitching

This is the simplest of business tests.

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Wrong Note

Wrong Note poster

The idea was to visually render how a wrong note sounds when played.

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Philharmoniker Hamburg

Hamburg skyline

Another orchestral logo, for Philharmoniker Hamburg.

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Orchestre Symphonique Genevois

Orchestre Symphonique Genevois logo

I like the idea behind this design for Orchestre Symphonique Genevois.

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Firefox sketches

Firefox sketches

Martijn Rijven of Bolt Graphics shared some sketches for the Firefox OS identity.

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Logo paintings

Logo painting

Jorge Oswaldo’s works are largely influenced by the logos of mega corporations.

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Better to be gay than grumpy

HomoVino logo

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Superman symbol evolution

Superman 26

Superman’s symbol has become recognisable all over the world.

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Bell System logo redesign, by Saul Bass

Saul Bass Bell logo redesign

The Bell System redesign was the largest corporate re-identity program in the U.S.

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DeLorean Motor Company

DeLorean logo

I’ve always liked the ambigram, designed by Phil Gibbon.

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ITV logo creation

ITV logo sketches

I wondered whether the use of symbols within the V might work across the sub-brands.

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British Airways logo evolution

British Airways Concorde poster

The BA ribbon is a distant echo of the Speedbird symbol.

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7-Eleven brand identity

The iconic stripes is the take-off point of our design.

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“The Golden Combover”

UPS logo

But Futurebrand had done something that we and the others had failed to do…

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Canada 2015 Women’s World Cup

Women's World Cup logos

When is a logo not a logo?

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Moor, by Hahmo

Moor logotype

Designed by Hahmo’s Pekka Piippo, for Moor.

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