Logo Design Love

For graphic designers and all who love logos.

Superman symbol evolution

Superman 26

Superman’s symbol has become recognizable all over the world.

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Bell System logo redesign, by Saul Bass

Saul Bass Bell logo redesign

The Bell System redesign was the largest corporate re-identity program in the U.S.

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DeLorean Motor Company

DeLorean logo

I’ve always liked the ambigram, designed by Phil Gibbon.

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ITV logo creation

ITV logo sketches

I wondered whether the use of symbols within the V might work across the sub-brands.

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British Airways logo evolution

British Airways Concorde poster

The BA ribbon is a distant echo of the Speedbird symbol.

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7-Eleven

7-Eleven brand identity

The iconic stripes is the take-off point of our design.

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“The Golden Combover”

UPS logo

But Futurebrand had done something that we and the others had failed to do…

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Canada 2015 Women’s World Cup

Women's World Cup logos

When is a logo not a logo?

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Moor, by Hahmo

Moor logotype

Designed by Hahmo’s Pekka Piippo, for Moor.

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The story of the Michelin Man

Michelin Man patch

Édouard said to André, “Look, with arms it would make a man.”

Continue reading The story of the Michelin Man

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Jägermeister

Jägermeister logo

“This stag remains today, as it always has been, the Jagermeister trademark.”

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National Women’s Soccer League

NWSL logo

Given that the NBA logo shows Jerry West, I wonder who this is.

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Santa Claus brand guidelines

Santa Claus brand guidelines

Bond gave him a facelift and a few new guidelines to help boost his credibility.

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Smile

Amazon smile

I was doing a little research into logos that smile.

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University of California

University of California logo

The genesis of the University of California systemwide logo.

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Taaldoktoren

Taaldoktoren

A translation company “making your texts better.”

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Prostate Cancer UK

Prostate Cancer UK logo

Our new logo comprises our name and our corporate icon: ‘the man of men’.

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A history of the Hollywood sign

Hollywoodland sign construction

The sign was built in 1923 as “HOLLYWOODLAND” as a promotion to sell real estate.

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7th Zagreb Jewish Film Festival

7th Jewish Film Festival

Colourful idea by Mirko Ilić to symbolise equality, and to form the Star of David.

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Architectural logos

Nouveau Theatre de Montreuil

When the design idea is staring you in the face.

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