In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
→ Continue reading NeXT logo by Paul Rand
New from Pentagram’s Domenic Lippa, assisted by Jeremy Kunze, is this brand identity design for Stanmore Implants — a company specialising in skeletal repair systems and implants.
→ Continue reading Stanmore Implants brand identity
Human behaviour researchers Chen-Bo Zhong and Sanford Devoe have found that subliminal exposure to fast food symbols, such as McDonalds’ golden arches, induces haste and impatience.
→ Continue reading Fast food logos trigger fast behaviour
Lines are all around us and make the world we live in. I noticed that the contour of the bottles could be adjusted to reveal a pair of glasses.
→ Continue reading Wine Searcher by Gareth Hardy
A project of mine required a comparison of the world’s most well-known sports brand logos. They’re shown together below in case the quick visual reference might be useful for you.
→ Continue reading Sports brand logo designs
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