Logo Design Love

For graphic designers and all who love logos.

Logo paintings

Logo painting

Jorge Oswaldo’s works are largely influenced by the logos of mega corporations.

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Better to be gay than grumpy

HomoVino logo

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Superman symbol evolution

Superman 26

Superman’s symbol has become recognizable all over the world.

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Bell System logo redesign, by Saul Bass

Saul Bass Bell logo redesign

The Bell System redesign was the largest corporate re-identity program in the U.S.

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DeLorean Motor Company

DeLorean logo

I’ve always liked the ambigram, designed by Phil Gibbon.

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ITV logo creation

ITV logo sketches

I wondered whether the use of symbols within the V might work across the sub-brands.

Continue reading ITV logo creation

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British Airways logo evolution

British Airways Concorde poster

The BA ribbon is a distant echo of the Speedbird symbol.

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7-Eleven brand identity

The iconic stripes is the take-off point of our design.

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“The Golden Combover”

UPS logo

But Futurebrand had done something that we and the others had failed to do…

Continue reading “The Golden Combover”

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Canada 2015 Women’s World Cup

Women's World Cup logos

When is a logo not a logo?

Continue reading Canada 2015 Women’s World Cup

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Moor, by Hahmo

Moor logotype

Designed by Hahmo’s Pekka Piippo, for Moor.

Continue reading Moor, by Hahmo

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The story of the Michelin Man

Michelin Man patch

Édouard said to André, “Look, with arms it would make a man.”

Continue reading The story of the Michelin Man

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Jägermeister logo

“This stag remains today, as it always has been, the Jagermeister trademark.”

Continue reading Jägermeister

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National Women’s Soccer League

NWSL logo

Given that the NBA logo shows Jerry West, I wonder who this is.

Continue reading National Women’s Soccer League

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Santa Claus brand guidelines

Santa Claus brand guidelines

Bond gave him a facelift and a few new guidelines to help boost his credibility.

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Amazon smile

I was doing a little research into logos that smile.

Continue reading Smile

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University of California

University of California logo

The genesis of the University of California systemwide logo.

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A translation company “making your texts better.”

Continue reading Taaldoktoren

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Prostate Cancer UK

Prostate Cancer UK logo

Our new logo comprises our name and our corporate icon: ‘the man of men’.

Continue reading Prostate Cancer UK

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A history of the Hollywood sign

Hollywoodland sign construction

The sign was built in 1923 as “HOLLYWOODLAND” as a promotion to sell real estate.

Continue reading A history of the Hollywood sign

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