This logo for Optimistic Beverages caught my eye.
But in many parts of the world, where people are denied their human rights on account of their sexual orientation, the battle for freedom and equality is still being bitterly contested.
Instead of asking, “What should we do next?” try asking, “How could we do this better?”
Ask yourself, does this logo design truly express the 1. personality, 2. culture, and 3. history of your client’s business?
The computer will not help you connect with your creative impulses. A pencil will.