“The truth about logos is that they are not that hard to do. If you ask people in the US what logos they like and recognise, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is, so if you want a logo like Target, you don’t need to hire a designer…”
This brand identity design for Gravity Flooring, by The Partners, won in the corporate identity category at the D&AD Awards 2005.
In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.
New from Pentagram’s Domenic Lippa, assisted by Jeremy Kunze, is this brand identity design for Stanmore Implants — a company specialising in skeletal repair systems and implants.
Human behaviour researchers Chen-Bo Zhong and Sanford Devoe have found that subliminal exposure to fast food symbols, such as McDonalds’ golden arches, induces haste and impatience.