Logo Design Love

For graphic designers and all who love logos.

What Gap should’ve done

old Gap logo

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Introduction to my current project, Unlogo. We are at the beginning of a very big job, but we are making progress.

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The S From Hell

Screen Gems logo

A documentary-come-horror film about the scariest corporate symbol in history: the 1964 Screen Gems logo, aka “the S from Hell.” Watch it here.

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Toronto 2015

Pan American Games logo Toronto 2015

My expectations of “games” logos have never been great. Whether it’s for the Olympics, the World Cup, European Championships, etc.

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How to create a sh*tty brand

shitty brand

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