Logo Design Love

on logos and brand identity design

The story of the Michelin Man

Michelin Man patch

Édouard said to André, “Look, with arms it would make a man.”

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Jägermeister logo

“This stag remains today, as it always has been, the Jagermeister trademark.”

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National Women’s Soccer League

NWSL logo

Given that the NBA logo shows Jerry West, I wonder who this is.

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Santa Claus brand guidelines

Santa Claus brand guidelines

Bond gave him a facelift and a few new guidelines to help boost his credibility.

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Amazon smile

I was doing a little research into logos that smile.

Continue reading Smile

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University of California

University of California logo

The genesis of the University of California systemwide logo.

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A translation company “making your texts better.”

Continue reading Taaldoktoren

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Prostate Cancer UK

Prostate Cancer UK logo

Our new logo comprises our name and our corporate icon: ‘the man of men’.

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A history of the Hollywood sign

Hollywoodland sign construction

The sign was built in 1923 as “HOLLYWOODLAND” as a promotion to sell real estate.

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7th Zagreb Jewish Film Festival

7th Jewish Film Festival

Colourful idea by Mirko Ilić to symbolise equality, and to form the Star of David.

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Architectural logos

Nouveau Theatre de Montreuil

When the design idea is staring you in the face.

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CHR Travel

CHR Travel

Paul Bailey of 1977 Design contributed this redesign for CHR Travel.

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Katona József Theatre

Katona Jozsef Theatre

“The quote marks refer to theatre masks, a well known theatre motif.”

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New Visions for Public Schools

New Visions for Public Schools logo

“…the three bars suggest both growth and dynamism, as well as climbing steps…”

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Identity style guides from around the world

Adobe brand guidelines

It’s useful to see how identity style guides are presented, so I collected a few.

Continue reading Identity style guides from around the world

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Little Soles

Little Soles logo

Little Soles is a UK-based children’s shoe charity.

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Pony Jewelry

Pony logo

A simple idea, done well.

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Putting on a show

Saul Bass in a meeting, mid 1960s

“I often think that presentations are more difficult than the work itself.”

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Cliffhanger logo

Magpie Studio designed this logo in 2007 for Cliffhanger.

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The Woodshed Horror Company

The Woodshed Horror Company logo

An appropriate logo for The Woodshed Horror Company.

Continue reading The Woodshed Horror Company

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