Logo Design Love

For graphic designers and all who love logos.

NeXT logo by Paul Rand

NeXT logo by Paul Rand

In 1986, Steve Jobs recruited renowned graphic designer Paul Rand to create a brand identity costing $100,000. Rand created a 100-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name, NeXT.

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Stanmore Implants brand identity

Stanmore Implants stationery design

New from Pentagram’s Domenic Lippa, assisted by Jeremy Kunze, is this brand identity design for Stanmore Implants — a company specialising in skeletal repair systems and implants.

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Fast food logos trigger fast behaviour

McDonalds golden arches

Human behaviour researchers Chen-Bo Zhong and Sanford Devoe have found that subliminal exposure to fast food symbols, such as McDonalds’ golden arches, induces haste and impatience.

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Wine Searcher by Gareth Hardy

Wine Searcher poster design

Lines are all around us and make the world we live in. I noticed that the contour of the bottles could be adjusted to reveal a pair of glasses.

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Sports brand logo designs

Nike Just Do It

A project of mine required a comparison of the world’s most well-known sports brand logos. They’re shown together below in case the quick visual reference might be useful for you.

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