The best logo design tutorial in the world… ever!
Saddle up folks. I’m setting you a stonker of an assignment. By the time you’ve finished you’ll have one of the best logos in the world… ever.
Let’s begin.
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CLEVER FRANKE identity design
CLEVER FRANKE is a multi-disciplinary graphic design studio in Utrecht, the Netherlands. It came into being when Thomas Clever, Gert Franke, and Lude Franke joined forces in 2007. Up until then, all three ran independent design studios.
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Stock trade marks from 1975
In 1975, and in response to the trends of blandness and similarity in the trademark design of the day, designer Jerry Herring, of Herring Design in Houston, produced a satirical pamphlet advertising “Stock Trade Marks.” It was reprinted in the March/April 1999 issue of Communication Arts, and with the recent happenings at iStock, now seems like a good time to remind everyone that cheap “design” is certainly nothing new.
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iStock opens can of nasty worms
So iStock are to sell pre-packaged logos. They’re billing it as a “huge opportunity for designers”, and are giving $5 for every design that’s uploaded and approved for sale.
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