So what happened with the design?
Image via Xaf
“It was the best selling font for the company for three years, on all products, and was fun to watch accepted by the masses.” Dean Bradley
Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.
Armin Vit, of UnderConsideration, Richard Westendorf, executive creative director in the Cincinnati office of Landor Associates, Jocelyn Dimsey, senior brand strategist at New York-based Addison, and Chris Campbell (of Interbrand?) dissect some of the more well-known business logos.