So what happened with the design?
Image via Xaf
“It was the best selling font for the company for three years, on all products, and was fun to watch accepted by the masses.” Dean Bradley
Identity design is about producing more than just a logo. Stand-alone static marks are essential, don’t get me wrong, but by containing them within an identity package, top designers and agencies create a visual language that improves the consistency of the brand message.
Armin Vit, of UnderConsideration, Richard Westendorf, executive creative director in the Cincinnati office of Landor Associates, Jocelyn Dimsey, senior brand strategist at New York-based Addison, and Chris Campbell (of Interbrand?) dissect some of the more well-known business logos.
Trade marks and symbols by Stefan Kanchev — a wonderful design collection from the late Bulgarian graphic artist. Stefan is the author of more than 1000 trade marks and symbols, and in the first world exhibition of trade marks in New York he presented 23 works out of the 250 logos by authors from all over the world.