Logo Design Love

on logos and brand identity design

Paramount logo evolution

Embedded video also here on YouTube.

Via Brand New, after Paramount Pictures unveiled a new company logo to commemorate the studio’s 100th anniversary in show business.

The video shows the centenary proposal around the 2:55 mark, but it’s different from the design Armin published (below). I’m guessing this one’s the legit version.

Paramount logo 100 years
Paramount’s 100th anniversary logo (image via Brand New)

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

5 appreciated comments

  1. The pyramidal paramount mountain has been the company’s logo since its inception and is the oldest surviving Hollywood film logo.

  2. It may owe a great deal to the power of nostalgia, but this has always been my favorite Paramount intro, and the one that always sticks out in my head whenever I see any incarnation of the logo.


    Does anyone else share this with me, or are there no Indy fans amongst you? ;P

  3. To follow up on my previous comment above, the Indiana Jones series has always incorporated the Paramount logo into it’s opening sequence, I can not think of any other film that has done so, well, as religiously as the Indy films have. The clip below also shows a nice progression of the logo.


    Sorry to litter your comment board with links David, just trying to add to the discussion.

  4. Jonas

    Chris > There is an even better use of the mountain in a Paramount intro, Coming to America:

  5. Ah, I had forgotten about that one Jonas, very nice!

The comment form disappears on posts older than a year.


Supported by

Good books

These and more here.

Web hosting by

Sites you might like

Join 350,000+ fans

logo design love heart