on logos and brand identity design
Quite a basic template, but one that can still offer a few pointers.
Penguin Logo Guidelines
More identity design guidelines in this section of the resources page.
Subscribe to the mailing list for updates every few weeks, or get the RSS feed.
Not sure what the point is here…?
Jan 5th, 2011
the point is to help out new designers understand the guidelines of a brand and what a (basic) standards manual is :)
You know what, I love that little Penguin, BUT I genuinely fear that one day I will open my blog reader and see a LogoDesignLove title along the lines of ‘Penguin Rebrand Rationale’.
I’ll click said link with great trepidation, to find to my total horror that … I don’t know … Penguin decided that the best way forward is to simplify the brand by only showing the Penguin’s eye. Yes a singular dot. How cool they will think they are when that happens.
There will a video explaining the decision and EVERYTHING.
*sob* *pre-emptive mourning*
Jan 23rd, 2011
Haha I didn’t think I’d ever see our own logo page on here.
Amanda, I can guarantee you that the logo isn’t going to change in your lifetime. Our logo’s remained relatively the same since 1949 (there were some striking variants between 1935 and 1949), and as of last year we actually have even tighter restrictions on the use of the logo. Put it this way, we can’t alter anything inside the oval any more.
Feb 16th, 2011
The comment form disappears on posts older than a year.
These and more here.
Site design based on the Grid Focus theme, hosted by Fused. Good of you to drop by.