Oct 12, 2012read the 6 comments
Books for every interest
A brilliant ad campaign for Penguin, evolving the logo for different book categories.
Expertly crafted by Young & Rubicam, Malaysia.
Seen on Ads of the World. Via Ace Jet 170.
Related:
Penguin logo evolution, in the LDL archives
Penguin logo guidelines, on Penguin Books Australia
6 appreciated comments, click here to add one
Lee Newham
Lovely.
Oct 12th, 2012
Theo
Love the “Fairy Tales” one!
Oct 12th, 2012
Natasha McEachron
Very creative, I can’t decide which one I like best!
Oct 13th, 2012
Jo Oskoui
Absolutely Penguin.
Oct 15th, 2012
Richard
Brilliant! So creative and incredibly detailed.
Oct 17th, 2012
Marcin
A bit of the Absolut vodka idea smuggled into it.
Nov 9th, 2012
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