Logo Design Love

For graphic designers and all who love logos.

Books for every interest

A brilliant ad campaign for Penguin, evolving the logo for different book categories.

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Penguin logo, Young & Rubicam

Expertly crafted by Young & Rubicam, Malaysia.

Seen on Ads of the World. Via Ace Jet 170.

Related:
Penguin logo evolution, in the LDL archives
Penguin logo guidelines, on Penguin Books Australia

Logo Design Love: A Guide to Creating Iconic Brand Identities

6 appreciated comments

  1. Love the “Fairy Tales” one!

  2. Very creative, I can’t decide which one I like best!

  3. Absolutely Penguin.

  4. Brilliant! So creative and incredibly detailed.

  5. Marcin

    A bit of the Absolut vodka idea smuggled into it.


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