Logo Design Love

on logos and brand identity design

Crack one open

Pepsi butt crack

Reminds me of these honest logos.

Pepsi logo illustration by MODY-89, via Grace Oris.

From the archives: Thoughts about Pepsi

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

5 appreciated comments

  1. Haha, hadn’t seen this one yet. Reminds me of Lawrence Yang’s take on the Pepsi logo.

  2. Nice use of the negative space :-)

  3. fun!! I thought of Lawrence Yang’s illustration too!!

  4. Love it! very funny! popping this one on my FB page

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