Comments on: Peter Arnell defends Tropicana rebrand

By: Doug C.

Doug C. — Thu, 12 Nov 2009 10:43:21 +0000

Sorry, typo …. I meant – They simply have no taste (pun intended).

By: Doug C.

Doug C. — Thu, 12 Nov 2009 10:29:14 +0000

Just goes to show that CEOs should not be in charge of design issues. They simple have no taste (pun intended).

By: Rene Zuleta » Blog Archive » IKEA’s catalogue font change fuss: Do Customers Care?

Sat, 12 Sep 2009 03:36:13 +0000

[...] relent if the blogosphere comes down too heavily on their branding choices? Pepsi dropped its Tropicana re-brand after the public gave it the thumbs down, and the Ikea drama’s already earned itself an entry on [...]

By: Merlin Zuni

Merlin Zuni — Wed, 01 Jul 2009 08:13:26 +0000

It’s like the O.J. trail all over again!
Sorry could not help my self ;-)

By: dave

dave — Tue, 12 May 2009 04:44:04 +0000

from a consumer perspective and one who buys Tropicana orange juice, when I first saw the redesign on the store shelf my first thought was wheres the Tropicana orange juice and whats this cheap imitation crap

By: Brent

Brent — Thu, 07 May 2009 18:09:25 +0000

A little orange-shaped cap? Gives the allusion of squeezing an orange?
He was wearing a nice suite though.

By: Paul

Paul — Sat, 02 May 2009 04:22:50 +0000

Whatever your feeling on the packaging, it’s interesting that they’re using both simultaneously now: the original for the regular juice and the new design for the low-calorie verison:

http://brandculturetalk.com/2009/04/21/consistency-identity-brand-and-orange-juice/

By: Mark Fischer

Mark Fischer — Wed, 08 Apr 2009 19:59:46 +0000

And just how many variations on additives for OJ do we need anyway?

Going back to the original packaging was a wise choice. I think Pepsi should do the same.

By: If you think Verizon is rebranding, you got your head in the clouds « Adam Dexter’s Blog

Wed, 01 Apr 2009 17:31:36 +0000

[...] from being more of a stark out of character change than the Tropicana switch. The “announcement” website it particularly bare with no official link back to verizon, [...]

By: Olivier

Olivier — Sat, 28 Mar 2009 20:44:51 +0000

I was shopping at Ralph and couldn’t find my orange juice when I realized that it was sitting in front of me in this new packing.
My first impressions was like: oh crap this looks cheap, where is my good old expensive healthy orange juice that I feel it is made directly with fresh oranges.

This new packaging was really impersonal and feels cold and industrial to me. The old one, not being perfect, had at least this healthy feeling to it.

I really felt disappointed and start to be a little bit tired of this frenetic use of rounded sans-serif (like the new Pepsi bottle), overall for this particular product.

However the first morning I was agreeably surprised by the feeling of the new cap that I had’t notice before. Now, 2 weeks after I am glad not to see this packaging anymore, which was irrelevant and poorly executed.