Logo Design Love

on logos and brand identity design

Philharmoniker Hamburg

Another orchestral logo, for Philharmoniker Hamburg.

Thomas Suess composed a sound logo from the wave obtained by the Hamburg skyline and its reflection in the water. The sound was later recorded by the Philharmoniker Hamburg orchestra.

Hamburg skyline

Hamburg skyline

Hamburg skyline

Hamburg skyline

The musical notes aren’t in direct correlation to the heights of the Hamburg bell towers, but instead the skyline determines the tempo.

You can listen to the logo in the video below.

Agency: kempertrautmann GmbH
Client: Philharmoniker Hamburg
Creative director: Marcell Francke, Patrick Matthiesen
Art director: Bruno Luglio

Thanks for the tip, Jorge Portugal.

Related: A short course in audio branding, on davidairey.com.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

2 appreciated comments

  1. Interesting idea.
    Too bad they don’t show the high pitched notes being plucked by the violins (the spires in the skyline), the score only shows a bass line.
    The dynamics also follow the height of the buildings.

    It reminds me of 12-tone and serial music, where the pitch, tempo and dynamics create a (very abstract) musical landscape https://www.youtube.com/watch?v=xyHIG5rxo7s&list=RD028MVMxDrnSjo

  2. Jorge Portugal

    Just found out now you mention me in this post… :)
    You’re welcome.

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